Drone Sports International established a future-oriented identity system that bridges technology and people, expanding into a unified visual language for global collaboration.

Drone Sports International established a future-oriented identity system that bridges technology and people, expanding into a unified visual language for global collaboration.

Drone Sports International established a future-oriented identity system that bridges technology and people, expanding into a unified visual language for global collaboration.

Overview

Drone Sports International is an international alliance of worldwide organizers and developers united to promote the use of drones in sports and to develop the drone sports industry. By symbolizing the movement of the drone's wings, it was intended to express scalability and science and technology, thereby expressing the character of a future-oriented association.

Client

Joongang Media Group

Role

Brand Design (Team Lead)

Director

Kyungsun Kymn

Deliverables

Brand Strategy

Brand NAming

Identity Design

Year

2017