DSI Drone Sports Championship reimagined the company’s identity into a dynamic event brand, extending into a cohesive line of merchandise.

DSI Drone Sports Championship reimagined the company’s identity into a dynamic event brand, extending into a cohesive line of merchandise.

DSI Drone Sports Championship reimagined the company’s identity into a dynamic event brand, extending into a cohesive line of merchandise.

Overview

After establishing the core identity for Drone Sports International (DSI), I led the visual branding of its largest event, the DSI Drone Sports Championship. To promote the emerging sport of drone racing, I captured the excitement of illuminated high-speed drones through bold visuals and motion graphics that drew attention and built public interest. I also designed and proposed a range of promotional merchandise to support the event's outreach.

Client

Joongang Media Group

Role

Brand Design Lead

Deliverables

Identity Design
Motion Graphic

Merch Design

Tool used

Illustrator

Photoshop
After Effects

Year

2018

Project Goal

To elevate brand visibility and spark excitement around drone racing through a cohesive event identity and eye-catching promotional assets.