Kring is a branding project that builds trust and promotes a quality lifestyle through a strategic identity for premium European vegetables

Kring is a branding project that builds trust and promotes a quality lifestyle through a strategic identity for premium European vegetables

Kring is a branding project that builds trust and promotes a quality lifestyle through a strategic identity for premium European vegetables

Overview

I developed the brand identity for Kring, a premium vegetable brand launched by MiFKO, a leading Korean distributor of high-quality vegetable seeds from the Netherlands. Building on over two decades of industry trust, the project aimed to establish a consistent and elevated identity that positions Kring not only as a provider of premium produce but as a lifestyle brand that promotes health and quality living.

Client

Mifko

Role

Brand Design Lead

Deliverables

Identity Design

Package Design

Merch Design

Tool used

Illustrator

Photoshop

InDesign

Year

2019

Project Goal

To build a credible and lifestyle-driven brand identity for premium European vegetables.

Project Goal

To build a credible and lifestyle-driven brand identity for premium European vegetables.