Official Brand Photo Direction for The Shilla Seoul, defining a cohesive visual concept that captures the brand’s luxury and elegance across all promotional touchpoints.

Official Brand Photo Direction for The Shilla Seoul, defining a cohesive visual concept that captures the brand’s luxury and elegance across all promotional touchpoints.

Official Brand Photo Direction for The Shilla Seoul, defining a cohesive visual concept that captures the brand’s luxury and elegance across all promotional touchpoints.

Overview

Defined and directed the overall concept for The Shilla's official photography, crafting a refined visual narrative that aligns with the brand’s premium identity. Led the entire photoshoot process from conceptualization to art direction to ensure consistency across brand touchpoints.

Role

Visual Director

Photographer

Myunghoon Kim

Year

2018-2022